retailcomm, Truth & Legend Establish Dynamic Partnership

Jen Sheets November 5, 2018 News

DALLAS (November 5, 2018) – This week, retailcomm and Truth & Legend Productions announced a
newly-formed agreement, combining the worldwide videography and photography talent of Truth &
Legend with the experiential marketing mastermind of retailcomm. The collaboration amplifies the
companies’ expansive client offerings while streamlining needs into one all-encompassing platform.

Working together for nearly a decade, retailcomm and Truth & Legend found synergy executing projects
for mutual clients, like DICK’S Sporting Goods. Together, the two created and captured monumental
moments at The Little League World Series, Pittsburgh Marathon, Bassmaster Classic, Hood to Coast
Relay, grand openings and nationwide youth sports events. They executed donation surprises for
underfunded youth programs, awarded top athletes at finish lines and celebrated top-tier customers for
their loyalty to brands. Through the years, retailcomm and Truth & Legend developed an extraordinary
energy that brings the consumer experience to life, captures it and creates lasting impressions.

“Our work with Truth & Legend Productions has brought exceptional success for our clients,” said
retailcomm CEO & Founder, Russell Davis, “not to mention the friendship we’ve formed over the years.
The Truth & Legend team shares a mutual zeal for adventure and purpose behind the work that we do.
It makes perfect sense for us to team up.”

Now offering live streaming services, real-time social capture, drone footage and time-lapse video
content, perhaps the most coveted shared service highlights brand campaign recaps that drive internal,
C-suite support.

“Successful projects are only achieved when you have a team that is willing to think creatively, work
outside the box and out hustle everybody else,” shared Michael Mauro, Truth & Legend Founder.
“retailcomm is that team. Truth and Legend Productions is proud to combine and add our services to
future collaborative projects.”
retailcomm, a 2018 Event Marketer It List recipient, recently received recognition for its nearly 20-year
business that lives by an “Out Work. Out Think. Out Serve.” approach. The agency takes pride in the
breadth of capabilities it provides to the brands it represents, and is eager to bring Truth & Legend
Productions into its expanding portfolio of services..

Find us at EMS:

For more on retailcomm, visit

About retailcomm

Founded in 2001, retailcomm is an award-winning strategic and tactical agency focused on connecting brands with communities through experiential, field and digital marketing. Built from the ground up, retailcomm is a collective team of former brand ambassadors, tech reps, field managers and event pros that never lost sight of the power of sweat equity and critical thinking. As of January 2018, retailcomm’s track record of success includes over 10,000 successful events, 500 celebrity and athlete appearances, and millions of digital impressions. Primarily serving Fortune 500 companies across the United States, retailcomm’s services include retail activations, sports marketing, cause marketing, sponsorship activations, production, mobile marketing and digital experiences, and is the industry leader in retail grand opening events. Headquartered in Dallas, TX, retailcomm is owned and operated by Retail Communications GP, Inc., along with sister company and SMS text platform, IRIO. For more information, visit

About Truth & Legend

Truth and Legend Productions is comprised of creative professionals that have traveled to the four corners of the earth in search of life. together, we have covered continent to produce stunning, hour long documentaries and award winning still images. Our journeys have helped us capture amazing video of the Wudang Mountain Monastery in China and still images of nature and humanity that stir the human spirit and inspire dreams. We create the images and video that make people dream about becoming great. using state-of-the-art production and post production equipment has given us an edge and allowed us to output the highest quality work.


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retailcomm, DICK’S Sporting Goods to Present at EMS