Simple Solutions Tour
GNC wanted to activate their “Just Ask. We Make It Simple.” campaign through
a national tour that would help activate existing sponsorships and create new ones.
Messaging and interactions needed to reinforce that nutritional supplements
aren’t just for elite athletes and body builders but that weekend athletes and everyday
consumers can benefit. GNC had to feel accessible to the community and introduce
people to their local store staff so that entering a GNC would feel like a familiar experience
rather than an intimidating one.
32 live events across the U.S.
Over 471,000 people attended tour events
Over 155,000 product samples, 72,000 coupons, 48,000 branded premiums distributed