ScoreCard Gold Launch

Customer Challenge
DICK’S Sporting Goods wanted to celebrate its best customers
for their commitment to sport through an 11-market pilot
launch of its new “ScoreCard Gold” Rewards program. As the
first loyalty rewards program of its kind for DICK’S, clear
customer communication, robust program awareness, and elevated
member recognition were critical components to launching with
success and key to expanding nationwide in 2018.
Our Solution



The
Results!
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Maxed-out event registration in under 24 hours
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3 major events across the U.S.
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50,000 impressions reached via email
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Commitment to expand the program in 2018
What We Heard.
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“DICK’S is our go-to for everything. We never expected to be thanked – for FREE - for spending money on our kids! What a unique thing to do for customers! Thank you!”-Customer
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“I’ve been a loyal customer for 30 years. I still have my original DICK’S Sporting Goods credit card with the original ScoreCard loyalty branding on it. What a special event you have put on, we are so honored to be here!”-Customer
See How We Did It For
