DICK’S Sporting Goods had been the title sponsor of the BASSMASTER Classic Expo
for 10 years, but for the first time, would be the presenting sponsor of the BASSMASTER
Classic itself, as well as the presenting sponsor of the B.A.S.S. High School Series.
DICK’S needed a unique and buzz-worthy focal point of this sponsorship activation.
2,183 riders at the 2017 BASSMASTER Classic and 17,464 onsite impressions
Organic reach through social media surpassed 1MM views in the first week
Within the first month, one video alone surpassed 3MM views and 5,000 shares