Reebok Grand Openings

Customer Challenge

Reebok opened, relocated or renovated 11 stores across the U.S. in the same year.
Some stores changed façade and interior design, others, a completely
new location. Whatever the case, Reebok partnered with retailcomm
to drive awareness, traffic and sales to these distinctive stores and the
authentic assortment inside of them.

200 Live Drawings

Our Solution

A strategic approach that leveraged local businesses and in-store prize drawings delivered the 1-2 punch to drive traffic on Grand Opening weekend. This grassroots approach provided specific “appointment retail” moments with hourly giveaways, in addition to round-the-clock giveaways and Enter to Win contests. Winnings for customers became winnings at the register for Reebok.
A strategic approach that leveraged local businesses and in-store prize drawings delivered the 1-2 punch to drive traffic on Grand Opening weekend. This grassroots approach provided specific “appointment retail” moments with hourly giveaways, in addition to round-the-clock giveaways and Enter to Win contests. Winnings for customers became winnings at the register for Reebok.
Winnings
Digital, print and experiential marketing collectively drove traffic on Grand Opening weekend. But to emphasize Reebok’s heritage in staying authentic to its consumers, and to extend the Grand Opening reach, popular local businesses promoted the event by including promotional handouts at the point of sale. They also partnered by stationing pop-up experiences inside the Reebok store.
Digital, print and experiential marketing collectively drove traffic on Grand Opening weekend. But to emphasize Reebok’s heritage in staying authentic to its consumers, and to extend the Grand Opening reach, popular local businesses promoted the event by including promotional handouts at the point of sale. They also partnered by stationing pop-up experiences inside the Reebok store.
Local Support
Adding some flare to the shopping frenzy, customers who purchased a pair of shoes during Grand Opening Weekend unlocked the ability to shop the Lace Bar, where they picked out a free, custom pair of shoelaces and lace locks to dress up their new kicks.
Adding some flare to the shopping frenzy, customers who purchased a pair of shoes during Grand Opening Weekend unlocked the ability to shop the Lace Bar, where they picked out a free, custom pair of shoelaces and lace locks to dress up their new kicks.
Customization

The
Results!

Increased
traffic across
all stores
  • Increased traffic across all stores
  • 200 live drawing participants per store, on average
  • 10 local business promoted GO weekend, on average

See How We Did It For