Red Bull Game Breakers

Customer Challenge

Red Bull sought to grow brand recognition among collegiate and
military organizations in the South Central region.

3 tournaments

Our Solution

Through a series of high-energy, heart-pumping flag football tournaments, collegiate and military teams competed in local games for a chance to play in a Red Bull Game Breakers regional championship event.
Through a series of high-energy, heart-pumping flag football tournaments, collegiate and military teams competed in local games for a chance to play in a Red Bull Game Breakers regional championship event.
Tournament
Red Bull and retailcomm brought the tournaments to the military – on their schedule, at their base – to cater to the realities of living in a transient stage of life. We worked with base personnel to set and maintain team rosters, and to identify convenient game times and locations. Collaborating closely with base security protocol, we followed elevated restrictions and background checks to bring a full-fledged tournament experience to military members and their audience of family and friends.
Red Bull and retailcomm brought the tournaments to the military – on their schedule, at their base – to cater to the realities of living in a transient stage of life. We worked with base personnel to set and maintain team rosters, and to identify convenient game times and locations. Collaborating closely with base security protocol, we followed elevated restrictions and background checks to bring a full-fledged tournament experience to military members and their audience of family and friends.
Location
Making the championship event an all-around catered experience, retailcomm coordinated hospitality and travel for 400 men and outfitted all championship teams with full Red Bull swag and samples, including arm bands, headbands, t-shirts, bags and decals.
Making the championship event an all-around catered experience, retailcomm coordinated hospitality and travel for 400 men and outfitted all championship teams with full Red Bull swag and samples, including arm bands, headbands, t-shirts, bags and decals.
Hospitality

The
Results!

  • 33 Teams

  • 3 tournaments

  • 1 championship

See How We Did It For