Little League World Series

Customer Challenge

DICK’S Team Sports HQ wanted to promote its business to the
more-than-one-million Little League coaches, officials, and administrators
on the biggest global stage: The Little League World Series. In a competitive
landscape, DICK’S TSHQ needed a capitalizing presence at the tournament
to demonstrate its commitment to youth baseball and softball and to
establish its service as the go-to technology provider.

9,266 total pins distributed

Our Solution

Big partnership means big activation. In this case, it translated to a holistic activation that included five different consumer touch points across a 72-acre complex and an always-on collector pin distribution to maximize reach, engagement, and branding for the 292,000 fans attending the 32-game tournament.
Big partnership means big activation. In this case, it translated to a holistic activation that included five different consumer touch points across a 72-acre complex and an always-on collector pin distribution to maximize reach, engagement, and branding for the 292,000 fans attending the 32-game tournament.
Go Big
A 40’x45’ stadium-style footprint positioned at the entry to the fan zone, “DICK’S Sporting Goods Park” presented a state-of-the-art stadium experience, where participants registered at an RFID ticket booth, showed off their skills in a 360-degree baseball swing video, and ended with an interactive Majors vs. Minors family game show.
A 40’x45’ stadium-style footprint positioned at the entry to the fan zone, “DICK’S Sporting Goods Park” presented a state-of-the-art stadium experience, where participants registered at an RFID ticket booth, showed off their skills in a 360-degree baseball swing video, and ended with an interactive Majors vs. Minors family game show.
Cool Factor
At dugout-style locations throughout the tournament, teams swapped-out their shoelaces for underfunded youth sports, a cause that hit home for baseball-softball athletes and their peers. Additionally, we escorted two regional community baseball teams to a big-league-style, expenses-paid, full day experience at LLWS, concluding in a surprise, on-field check presentation for $15,000 each.
At dugout-style locations throughout the tournament, teams swapped-out their shoelaces for underfunded youth sports, a cause that hit home for baseball-softball athletes and their peers. Additionally, we escorted two regional community baseball teams to a big-league-style, expenses-paid, full day experience at LLWS, concluding in a surprise, on-field check presentation for $15,000 each.
For A Cause

The
Results!

2 meaningful $15,000
check
presentations
  • 7,214 entries into gift locker.

  • 5,486 lace pairs swapped.

  • 3,366 batting swing videos shared.

  • 2,535 consumers registered via the RFID ticket booth.

  • 1,387 entries into Majors vs Minors game show.

What We Heard.

See How We Did It For