Lit Locker

Customer Challenge

Prior to opening ten doors at six locations across the city
of Houston, DICK’S wanted a “market takeover” approach that
created buzz, excitement, brand visibility, and a means to
drive trffic to the Grand Openings.

6,700+ participants texted

Our Solution

Exclusive “Lit Lockers” were heavily-branded, custom DICK’S gym lockers installed at high-profile locations that created attention and curiosity from consumers passing by. Featuring partner brand giveaways and a call-to-action, the lockers created visibility, impressions, and engagement.
Exclusive “Lit Lockers” were heavily-branded, custom DICK’S gym lockers installed at high-profile locations that created attention and curiosity from consumers passing by. Featuring partner brand giveaways and a call-to-action, the lockers created visibility, impressions, and engagement.
Experience
The call-to-action was simple: Text LITLOCKER to 47464 (our propriety text platform) when a locker lights up, and be one of the first people to show up and win once-in-a-lifetime prizes, like a chance to meet Carrie Underwood, shoot hoops with Hakeem Olajuwon, win tickets to The Big Game, win a $5,000 shopping spree with Jason Aldean, have a James Harden experience at a Houston Rockets game, or do the NFL Experience with JJ Watt before The Big Game. The first 100 people to show up to each Lit Locker “opening” were guaranteed additional prizes, like Nishiki Bikes and GoPros.
The call-to-action was simple: Text LITLOCKER to 47464 (our propriety text platform) when a locker lights up, and be one of the first people to show up and win once-in-a-lifetime prizes, like a chance to meet Carrie Underwood, shoot hoops with Hakeem Olajuwon, win tickets to The Big Game, win a $5,000 shopping spree with Jason Aldean, have a James Harden experience at a Houston Rockets game, or do the NFL Experience with JJ Watt before The Big Game. The first 100 people to show up to each Lit Locker “opening” were guaranteed additional prizes, like Nishiki Bikes and GoPros.
Text & notify
After four weeks of activating in the market, building an audience, and creating a following, Grand Opening weekend texts transitioned the message to drive traffic to the nearest DICK'S store for Lit Locker openings, creating immediate foot traffic from around the city directly into the store.
After four weeks of activating in the market, building an audience, and creating a following, Grand Opening weekend texts transitioned the message to drive traffic to the nearest DICK'S store for Lit Locker openings, creating immediate foot traffic from around the city directly into the store.
Bridge opening

The
Results!

27 brands
with 3,400 prizes
  • 10 “Lit” Lockers installed across high profile Houston locations

  • 6,700+ participants texted in for notifications for locker openings

  • 27 brands participated with over 32 openings & 3,400 prizes

What We Heard.

See how we did it for