Prior to opening ten doors at six locations across the city
of Houston, DICK’S wanted a “market takeover” approach that
created buzz, excitement, brand visibility, and a means to
drive trffic to the Grand Openings.
10 “Lit” Lockers installed across high profile Houston locations
6,700+ participants texted in for notifications for locker openings
27 brands participated with over 32 openings & 3,400 prizes