Fuel To Power Your Game
Gatorade was looking for ways to showcase their new branding as the “Sports
Fuel Company,” introduce athletic communities to their new Fuel product line,
and educate the consumer athlete on the prime, during, and recovery product
story. Driving retail sales was a high priority.
One month of athletic and sampling engagements
51,600+ athletes challenged their athletic skills
88,573 Gatorade samples consumed