Field & Stream Shops wanted a way to engage with the community and kick off each outdoor
season – fishing, summer shooting, and fall hunting – with more than a sale. F&S also wanted
similar series for Youth, Loyalty, and Black Friday activations. The chain needed a partner who
could make the event turn-key so that stores could focus on what they do best: customer
service and sales. To create advertising efficiencies, the events had to happen concurrently and
chain-wide in 35 markets (and growing).
21 chain-wide events from 2015 – 2017 across the growing chain for a total of 355 in-store events.
15,960 kids participated in youth workshops
29,601 customers took advantage of doorbusters