Chainwide Events

Customer Challenge

Field & Stream Shops wanted a way to engage with the community and kick off each outdoor
season – fishing, summer shooting, and fall hunting – with more than a sale. F&S also wanted
similar series for Youth, Loyalty, and Black Friday activations. The chain needed a partner who
could make the event turn-key so that stores could focus on what they do best: customer
service and sales. To create advertising efficiencies, the events had to happen concurrently and
chain-wide in 35 markets (and growing).

275 in-store events

Our Solution

To build brand awareness and increase brand loyalty, we curated a full schedule of interactives designed to engage both enthusiasts and beginners, kids, families, and individuals. With new activities starting every 30 minutes throughout the day, shop times – and sales – showed lift. Customers repeated visits to new series events and brought friends and family along.
To build brand awareness and increase brand loyalty, we curated a full schedule of interactives designed to engage both enthusiasts and beginners, kids, families, and individuals. With new activities starting every 30 minutes throughout the day, shop times – and sales – showed lift. Customers repeated visits to new series events and brought friends and family along.
Loyalty
After studying traffic patterns at events for the first year, we applied analytics to amend our timing and add other traffic-driving and customer-retaining activities to create lift where traffic had previously been dropping off. It worked and sales increased.
After studying traffic patterns at events for the first year, we applied analytics to amend our timing and add other traffic-driving and customer-retaining activities to create lift where traffic had previously been dropping off. It worked and sales increased.
Sales Lift
We created a community-engagement platform to increase awareness for local non-profit community groups. Organizations participated in the events, gained donations, and brought in their supporters.
We created a community-engagement platform to increase awareness for local non-profit community groups. Organizations participated in the events, gained donations, and brought in their supporters.
Community

The
Results!

29,601 customers
took advantage
of doorbusters
  • 21 chain-wide events from 2015 – 2017 across the growing chain for a total of 355 in-store events.

  • 15,960 kids participated in youth workshops

  • 29,601 customers took advantage of doorbusters

What we heard.

See how we did It for