bubly Mobile Tour

Customer Challenge

With a sparkling new product line and a major investment in
advertising, talent and distribution, PepsiCo had all the
pieces in place to catapult its new bubly sparkling water brand
into stores nationwide. The launch was missing just one thing:
a personal tasting experience that would lead customers to try-then-buy.

14,000 samples distributed

Our Solution

On the road for six full weeks, we deployed a travelling team of sips and smiles to major cities across the Midwest and Great Lakes. Riding in style in a fully-wrapped bubly truck-trailer combo, housing a pair of cooler tricycles and a pop-up tent, our team sampled bubly flavors at 51 different universities, stadiums, grocers and convenience stores and distributed 14,000 sips across 4 states.
On the road for six full weeks, we deployed a travelling team of sips and smiles to major cities across the Midwest and Great Lakes. Riding in style in a fully-wrapped bubly truck-trailer combo, housing a pair of cooler tricycles and a pop-up tent, our team sampled bubly flavors at 51 different universities, stadiums, grocers and convenience stores and distributed 14,000 sips across 4 states.
Mobility
A key differentiator from competitive brands, bubly offers a playful take on its flavor varieties. To play-up the brand’s iconic emoji’s and quotes, we created a personality quiz to match each customer’s personal preferences to one of the eight bubly flavor profiles. Adding some fun to the customer experience, the quiz also provided a starting point for flavor tasting.
A key differentiator from competitive brands, bubly offers a playful take on its flavor varieties. To play-up the brand’s iconic emoji’s and quotes, we created a personality quiz to match each customer’s personal preferences to one of the eight bubly flavor profiles. Adding some fun to the customer experience, the quiz also provided a starting point for flavor tasting.
Flavor
Making a lasting memory at each stop along the tour, consumers indulged in a beginning-to-end bubly experience. Our bright footprint spread smiles for miles, product sampling encouraged consumer interest and purchase, and our giveaways and GIF station gave a reason to share and savor the memory.
Making a lasting memory at each stop along the tour, consumers indulged in a beginning-to-end bubly experience. Our bright footprint spread smiles for miles, product sampling encouraged consumer interest and purchase, and our giveaways and GIF station gave a reason to share and savor the memory.
Smiles

The
Results!

4,000 samples
in two days
  • 14,000 samples

  • 4,000 premiums

  • 51 tour stops

  • 4 states

What We Heard.